The Franchise Eco System: Pioneering RevOps Solutions for Franchisors
Achieve Predictable Revenue, Unstoppable Traffic, and Brand Amplification For Your Franchise Business With Our Proven Franchise Eco System Within 180 Days So You Can Scale By 300% And Beyond
Your investment with us is safeguarded by a Money-Back Guarantee:
If we don't elevate your monthly revenue, you get 100% of the service fee back. No questions asked.
We Will Help You Systemize And Make Your Franchise Stand Out
See Your Franchise Flourishing Nationwide, Attracting Investors
Top Brands Trust Us
Franchisors Need A Low-Risk Way To Aggressively Grow & Make Their Franchises Very Happy
Ross Franklin
Founder of Pure Green Franchise
www.rossfranklin.com
What We’ve Achieved
Increase In Organic Traffic By 300% In One Year
By Developing an integrated site-wide keyword strategy and A/B testing
We executed a killer strategy that propelled organic traffic by an astounding 400% in a mere year. We dominated the juice bar franchise scene with our integrated keyword powerhouse, captivating users’ desires, and conquering A/B tests for unbeatable top-of-funnel (TOF) offers. Brace yourself for an unstoppable surge in prospects and investors!
More traffic = More leads = More franchises
Boosting Juice Bar Franchisor Locations by 1600%
By implementing RevOps and targeted lead generation campaigns, we supercharged Pure Green's expansion from 6 to 100+ locations.
Pure Green, an emerging juice bar franchisor, aspired to expand from 6 to over 100 outlets but faced growth challenges. Our RevOps solutions streamlined their operations, tackling bottlenecks in lead management and franchisee onboarding.
Through powerful lead generation tactics, including Facebook ads, LinkedIn outreach, email marketing, and addressing franchisee concerns, we supercharged their franchise acquisition. Paired with operational improvements in HubSpot CRM, lead automation, and deal process, we ignited Pure Green’s explosive growth.
The proof? A compelling chart showcasing a massive uptick in closed deals and a jump to 100+ locations. Our strategic, data-driven approach turned Pure Green’s aspirations into reality.
Elevate Your Franchise to New Heights with Our Proven RevOps Eco System
The Franchise System is more than a consultancy; we’re your lifeline to unprecedented success in the franchise world.
With a combined experience of over 20 years in the marketing, sales and service optimization sectors, our founders have engineered a RevOps system that caters specifically to the complex needs of franchisors.
Marketing
Imagine a centralized marketing system that not only maintains brand consistency but also allows for localized targeting. Benefit from bulk purchasing of advertising and make data-driven decisions that actually impact your bottom line.
Sales
Streamline your sales operations across all locations. With our centralized CRM system, you can manage leads and customer interactions seamlessly. Standardized sales playbooks mean higher conversion rates and a more consistent revenue stream.
Services
Comprehensive consulting services that help franchisors learn best practices and develop a business model that guides the business toward success. Quality assurance measures and a feedback loop mean you're always improving and adapting.
We Grow Franchises With Cost-effective, Performance-driven System
In-depth Discovery Sessions
[Week 1]
Involves a comprehensive analysis of your current marketing, sales, and service functions to identify gaps, inefficiencies, and opportunities for improvement. Stakeholders from each department come together to share insights, challenges, and goals, fostering cross-functional collaboration.
- Marketing & Sales Multi-Channels
- Marketing & Sales ROI
- Customer behavior
- Technology stack currently in use
Custom Strategy Planning
[Week 2-4]
A tailored approach to aligning your marketing, sales, and customer service functions for optimal performance and revenue growth. We develop customized roadmaps for each function—marketing, sales, and services—to ensure a cohesive strategy that can be uniformly applied across all franchise locations.
- Market Research & Analysis
- Multi-Channel digital strategy
- Technology Stack Review
- Lead Management
- Sales Forecasting
- Location-Specific ROI
- Cost Allocation
Technology Stack Review & Implementation
[Week 3-5]
Implementation of RevOps model for your franchise business, the focus is on reviewing and optimizing the technology stack for both sales and marketing.
- Franchisee compatibility
- Centralized vs. decentralized systems
- Customer relationship management system
- Sales automation software
- Campaign management and real time analytics
- Website conversion rate optimization
- Search engine optimization
- Leads generation channels
Training & Enablement
[Week 6-7]
Sales and marketing teams should be fully trained and comfortable with the new technology and processes. This ensures that the franchise is well-positioned to execute the RevOps model effectively, leading to improved efficiency, better data-driven decision-making, and ultimately, increased revenue.
- Introduce the sales team to the new CRM system
- Lead qualification, closing techniques, and customer retention strategies
- Introduce to the new marketing channels, campaign management, analytics, and automation
Soft Launch & Monitoring
[Week 8-9]
We actively track key performance indicators to assess the real-world impact of our RevOps model. Our sales team focuses on evaluating lead conversion rates and average deal sizes, providing us with immediate feedback on the new sales processes. Our marketing team keeps a close eye on SEO metrics like search rankings and organic traffic, along with website conversion rates and user behavior analytics.
- Time-Sensitive monitoring
- Localized conversion metrics & trackings
- Discounting and upselling
- Local SEO
- Keyword Performance
- A/B Testing
- User Flow Analysis
Full Rollout & Ongoing Optimization
[Week 10-12+]
Full-scale rollout of our RevOps Eco System is executed across all franchise locations, marking a significant milestone in our operational transformation. Building on the insights and fine-tuning from the soft launch, we deploy our optimized sales processes and lead generation strategies to all teams. Our marketing initiatives, now proven to improve SEO rankings and website conversions, are also scaled up. This phase is characterized by continuous monitoring of key performance indicators, enabling us to make real-time adjustments and ensure sustained success.
- Franchisee communication
- Resource allocation
- Training reinforcement
- Performance benchmarks
- Content calendar
- Localized marketing
- Iterative improvements
- Strong brand story and brand presence
- Opportunities to scale both the online and franchise store visits
- Increase recurring revenue for franchisors and franchisees
- Opportunity to scale franchise and open more franchise stores
- Strategy to increase visits to Google Maps and in the store
- Develop an integrated site-wide keyword strategy
- Uncovering user intent and organizing the site’s content
- Create a URL strategy to take advantage of established value
- Post-website launch, SEO monitoring to fix issues
- Visits to the store increased by 300%
- Listing on search in one month 8490 customers
- Listing of Maps in one month 20 400 customers
- 27 people called in one month
Hear From Our Partners
Mike has managed local SEO for all of our stores, covering over thirty active locations. In addition to that, he has executed Google Ads campaigns and developed custom websites for us, excelling particularly in custom coding. He has also assisted us in content marketing, specifically targeting and ranking for the keywords we aim to dominate.
With more sales and engagement with our website in Organic sales, our website gets more organic traffic.
Want Guaranteed Results? Book a Call!
Frequently Asked Questions
What is the purpose of this RevOps Eco System?
The RevOps Eco System is designed to optimize your franchise’s marketing, sales, and customer service functions. It aims to identify gaps, inefficiencies, and opportunities for improvement, and then implement a tailored strategy for growth.
What happens during the In-depth Discovery Sessions?
During the first week, we conduct a comprehensive analysis of your current marketing, sales, and service functions. Stakeholders from each department come together to share insights, challenges, and goals.
What areas are analyzed during these sessions?
We focus on Marketing & Sales Multi-Channels, Marketing & Sales ROI, Customer Behavior, and the Technology Stack currently in use.
What is Custom Strategy Planning?
This phase involves creating a tailored approach to align your marketing, sales, and customer service functions for optimal performance and revenue growth.
What elements are included in the Custom Strategy Planning?
We cover Market Research & Analysis, Multi-Channel Digital Strategy, Technology Stack Review, Lead Management, Sales Forecasting, Location-Specific ROI, and Cost Allocation.
What is the focus of the Technology Stack Review & Implementation phase?
The focus is on reviewing and optimizing the technology stack for both sales and marketing, based on the RevOps model.
What specific areas are reviewed during Technology Stack Review?
We look at Franchisee Compatibility, Centralized vs. Decentralized Systems, Customer Relationship Management System, Sales Automation Software, Campaign Management and Real-Time Analytics, Website Conversion Rate Optimization, Search Engine Optimization, and Leads Generation Channels.
What is the purpose of the Training & Enablement phase?
This phase ensures that your sales and marketing teams are fully trained and comfortable with the new technology and processes.
What training topics are covered in the training phase?
We introduce the sales team to the new CRM system and cover Lead Qualification, Closing Techniques, and Customer Retention Strategies. The marketing team is introduced to new channels, campaign management, analytics, and automation.
What is the Soft Launch & Monitoring phase?
We actively track key performance indicators to assess the real-world impact of our RevOps model during this phase.
What metrics are monitored?
We focus on Time-Sensitive Monitoring, Localized Conversion Metrics & Trackings, Discounting and Upselling, Local SEO, Keyword Performance, A/B Testing, and User Flow Analysis.
What happens during the Full Rollout & Ongoing Optimization phase?
We execute a full-scale rollout of our RevOps Eco System across all franchise locations. This phase is characterized by continuous monitoring of key performance indicators.
What areas are focused on during Full Rollout?
We focus on Franchisee Communication, Resource Allocation, Training Reinforcement, Performance Benchmarks, Content Calendar, Localized Marketing, and Iterative Improvements.
Have any other questions? Email us at info@thesalesstrategy.com